KitKat

First, I need to clarify...my BAPTISM is on the 30th April not May~haha study until gong liao lar~ :p

Anyway, here's something to share.haha what I learnt from marketing...quite interesting and share practice part of what I learnt here.

Here's a pic of KitKat new website...




1stly, I believe the reason why website is used as a form of promotion (communication) as we, the teenagers who always surf the net, are the target audience. So website will be one of the media channel. :) The layout of the site is so colourful~ I'm obviously attracted to it since it's PINK and so JAP.

How do I know abt the site? haha hyperlink from Yahoo group :p
So probably kitkat is quite successful in attracting pple to visit the site.


2ndly, the cherry blossom ipod nano looks cool~except with tt "kitkat" symbol at the corner of it.
It's a lucky draw~purely based on LUCK , of cos, together with the purchase of their items. Attract pple to purchase kitkat stuff. Probably cos it's kitkat chocolates are currently in the maturity stage now...pple arent excited abt kitkat...lol so Kitkat got to EXCITE them...and have a lucly draw. *grinz

Actually, another way to win this ipod nano is also thru the contest. hmm~not too sure...y the contest requirement is to send exam greetings to your friends...furnie...

BUt since they required us to register in order to be able to send these greetings...I believe that they are collecting database for their direct marketing in the future. Probably, they will send me email for KitKat product info!??!

I think this is quite interesting, kitkat came up with their own collectibles...quite attractive.:) I like the bag, it's quite an "In" thing. I have a similar one too:p

Anyway, hmm~I realised something, KitKat's "slogan" is "Have a break, Have a KitKat" - so probably they are trying to convey the message that when we are having a break while studying, we shld have a KitKat~

wahahah!!!:X

Crazy from studying Marketing...*faint
But at least I'm able to apply it to daily life...